Campbell Biology
Jane B. Reece, Neil A. Campbell, Lisa A. Urry, Michael L. Cain, Steven A. Wasserman, Peter V. Minorsky, Rebecca B. Orr
New ArrivalMarketing
Marketing Management
Author(s)
Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagadish N. Sheth, G. Shainesh
About this book
A comprehensive marketing text covering customer value, segmentation, branding, marketing strategy, digital marketing, pricing, distribution, and integrated marketing communications.
Publisher
Pearson
Publication Year
2022
Edition
16th Edition
Pages
832
ISBN
9781292404813
Subject
Marketing Management
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