Campbell Biology
Jane B. Reece, Neil A. Campbell, Lisa A. Urry, Michael L. Cain, Steven A. Wasserman, Peter V. Minorsky, Rebecca B. Orr
Marketing
Principles of Marketing
Author(s)
Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
About this book
An introduction to modern marketing principles covering customer relationships, consumer behavior, segmentation, product development, pricing, distribution, promotion, and digital marketing.
Publisher
Pearson
Publication Year
2020
Edition
18th Edition
Pages
736
ISBN
9780134492513
Subject
Marketing
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